02 · from the workshop
Not your keys, not your coins. That is not a slogan. It is a conclusion. The buy not your keys keychain You can do this here for €9.00. A daily reminder of the core principle of bitcoin self-custody: whoever has the keys has the coins.
I personally use hardware wallets. I keep my own keys. Not because I don’t trust exchanges, but because I understand that “held in custody by an exchange” means they have the coins, not you. Mt. Gox, FTX, Celsius: three major examples of what can go wrong. Not your keys, not your coins. Every time you grab your keys, you’ll remember that.
What is the Not Your Keys keychain?
The Not Your Keys keychain is a bitcoin keychain featuring the “Not Your Keys” statement. Designed for everyday use on your keys, bag, or backpack. For €9.00, it’s a tangible reminder of the most fundamental principle of bitcoin: self-custody. Those who manage their own keys don’t trust anyone else with their bitcoin.
Details
- Type: keychain
- Not Your Keys
- Price: €9.00
Who is the Not Your Keys keychain suitable for?
For anyone who keeps their own bitcoin and wants to be reminded of it every day. And for anyone who hasn’t started applying the principle yet: this is the best way to get the reminder going. As a gift to go with a hardware wallet, this is the perfect addition. It says exactly what the hardware wallet says, but on your keychain.
Self-custody: why it matters
“Not your keys, not your coins” is the core principle of bitcoin sovereignty. Anyone who leaves their bitcoin on an exchange has a claim against that exchange, not true bitcoin. The exchange could go bankrupt, be hacked, or have its assets seized by governments. Anyone who manages their own keys via a hardware wallet has true self-custody. Check out the hardware wallets Collection if you want to start self-custody.
Combine with
Combine the Not Your Keys keychain with the Bitcoin Socks for a complete bitcoin accessory set, or pair it with a hardware wallet from the hardware wallets category for a complete self-custody starter kit. Also check out the full bitcoin merchandise Collection.
Want to learn more about how to safely store your bitcoin and what types of hardware wallets are available? Bitcoin.org provides independent advice on securing your bitcoin, without commercial interest, only the protocol.
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Self-custody is not a technical concept but a fundamental right: the right to store your own money without depending on a third party. The "not your keys" keychain reminds you of that every day.






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